I’ve seen a few opinions on the whole Brands that tweet as a person thing and I gotta say, I think it’s awesome.Because every time I see a brand put out any PR, I already anthropomorphize it anyway. Lots of people do. A huge brand like Burger King or Target cannot be comprehended as it is: a massive grouping of people from the top elite millionaires to the lowest cashier. So when a brand puts forth sayings from one mouth and begins to sound like a distinct character, I can really dig that. I KNOW quite well Pop-Tarts is not a person. I know that Wendy’s does not have a unified viewpoint on any one issue. But to see them talk to each other as if they were people is amusing precisely because they are not people. It is no different than watching a cartoon. Dogs do not talk and neither do toasters. but watching them talk about deep, serious issues like depression and friendship is fun. We do this every day when we read webstrips. So why not take it one step further and do it with brand names? I have no idea why Sunny Delight would be having an existential crisis but it’s amusing to imagine it. To see it played out amongst several brands is entertaining because it isn’t real at all.
So stop acting like humans are so stupid that we can’t tell the difference between a concept and a person. We grew up learning that when we watched Sesame Street.